on Vimeo.Crownstone, founded in 2016, is a company that combines indoor localization with building automation for homes and offices.Ĭrownstone went through the Rockstart ( ) accelerator (demo day July 2016). Yet, as Cypher notes, “consumers want things fast, easy, beautiful, robust and personal.” This will be the reality of retail fashion, and Oak is keen to be part of this innovation, blurring the boundaries between the digital and physical retail experience.Ĭheck out the The Oak Interactive Fitting Room from Oak Labs, Inc. They are more likely to see the value in expenditure on their front of house signage.” Two of the leading reasons he attributes this to are generational norms – “Younger, digital natives are more likely to adopt this technology than older store owners” – and also the difficulty in “getting retailers uses to expending capital on technology. You learn whether certain items are always tried in one size but bought in another or tried but never purchased”.Īll of which is especially important for fashion houses, especially those that stock “fast fashion,” defined as fashion cycles of six weeks or less.Ĭypher admits that fashion is a traditional industry that has in some respects been slow to adopt technology. It also enables buyers to see what other people bring into the fitting room and what items they are buying together.
The average industry inventory accuracy is 55% in retail. This means stores can always know what’s in stock at a glance, including size and colours. It’s easy to dismiss such notions as gimmick but the reality is that Oak see the benefits of their platform far beyond novelty factors. The screen also offers you styling recommendations based on what’s available in store and you can email your selection to yourself for future consideration.įor those a little more discerning, the mirror even offered a variety of lighting experiences: Fifth Avenue Daylight, East Hampton Sunset and Evening at The Polo Bar. Need a new size or a different color? Just tap the screen and a store assistant – each outfitted with a corresponding iPad – brings you your choice. Any clothes you select to try on appear on a connected touch screen which is part of the dressing room mirror. This means an almost self-curated shopping experience. All in-store items are connected to it with RFID chips. They currently have embedded their technology in a range of Ralph Lauren stores in the US. Usually trying on clothing means stumbling around a store semi-dressed to find a different size or dealing with the ministrations of an overeager sales attendant who whips back the curtain to catch you in your…unawares.īut Oak wants to make that a thing of the past. It is an sector that Cypher is passionate about, particularly in regard to improving the customer experience. and accounts for 50% of expenditure of disposable income.”
Retail is a $12 trillion industry that employs a quarter of the people in the US. “In-store sales are still up to 95% of all retail experiences and e-commerce is less than 7% of all retail transactions. Cypher reminded me that while it’s easy to do your shopping online, it still only accounts for a small amount of all retail sales: Oak has creating the Oak Mirror, a connected device that turns the bricks-and-mortar retail experience into one that is closer in reality to what we have come accustomed to online.
Cate lawrence readwrite free#
In times where retail fashion can be bought in seconds and free returns mean that your apartment can be an at-home changing room, I was interested to talk last week to Healy Cypher, co-founder and CEO of Oak and creator of a hardware enabled platform that uses mirrors as a conduit to transform the retail experience. We can shop on the internet anywhere, and at any time, without a physical cash transaction and have it delivered to us in what can feel like the blink of an eye. It’s plain to see that emerging technology has changed the retail experience beyond recognition. This article was written by Cate Lawrence for readwrite
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